I help moms make home life easier so they can create beautiful, organized, and thriving homes.

I don’t believe in overnight room makeovers or over-complicated cleaning routines. Instead, I love making little by little progress through simple systems and quick projects that are attainable for busy moms. Through practical organizing ideas, real-life homemaking solutions, and doable decorating/DIY projects, my goal is to empower you to create a home you love.

Hey friend, I’m Emily, and I’m so glad you found your way here!

I live in the suburbs of Des Moines, Iowa, with my husband, David, and our two kids, Chloe and Logan. After growing up on a dairy farm in small-town Iowa, I never imagined living in the suburbs, but life has a funny way of working out, doesn’t it?

When I’m not at my marketing job, you’ll usually find me working on my latest DIY project to banish the beige from our builder-basic home. A few years ago I only owned a drill (and barely knew how to use it), but l’ve taught myself new DIY skills little by little. I’m still a complete beginner, but I’m hooked on that feeling of accomplishment that comes with knocking out a house project and creating something beautiful and functional all on my own. 

I’m a major homebody and you’ll often find me organizing a cabinet, decluttering a corner or deep cleaning the sink just for fun. I love the feeling of being home and I want you to experience that feeling, too. I’m really good at creating practical systems and simplifying the mundane things around the house and I love sharing tips and advice to make home life a little easier.

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The Backstory

When I first started this blog back in 2013, we were newlyweds living in a small apartment and I longed for a creative outlet where I could share a mix of life and the occasional decorating or crafty project.

Fast forward a few years and that little blog has morphed into a thriving community that touches thousands of women every day. It’s incredible to connect with people like you who share my desire for creating a beautiful, organized, thriving home. I hope this community is a place where we inspire each other to try new projects, share our wins and fails, swap organizing tips, get paint in our hair, geek out on cleaning hacks, and talk all things home.

author bio

Emily Counts is the founder of Small Stuff Counts, a home and organization blog she created in 2013. Her goal is to help moms make home life easier so they can create beautiful, organized, and thriving homes. She shares life at home as a mom juggling two young kids and being a working mom with a corporate job. The Iowa-based blogger and influencer lives in the suburbs of Des Moines, Iowa, with her husband, two children, and rescue dog. Emily has collaborated with brands including The Container Store, Cricut, Command Brand, Bissell, Sam's Club and Rubbermaid.

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