January 24, 2017  

17 Things Coming To The Blog In 2017

I have to tell you that I am beyond excited for another year of blogging! When I hit ‘publish’ on my first blog post over three years ago, I had no idea what I was doing or if anyone would care to read what I had to say. And now thousands of people visit this blog every single week!

I feel like this blog really “grew up” in 2016 as I focused on connecting more with readers, growing a larger audience, collaborating with more bloggers, partnering with brands for the first time, launching a weekly e-newsletter, redesigning my branding, improving this website, posting more frequently AND writing a book!

It was a busy year here at The Small Stuff Counts, and I am certain that 2017 won’t be any different! I’ve taken some time over the past couple weeks to reflect on all of the amazing things that happened on the blog in the past year, as well as some of the things that could stand to be improved. I’ve also been reading all of your feedback from the reader survey – you taking the time to fill that out helps me tremendously!

Anyone who’s been around here for a while knows how much I love setting goals and making to-do lists. Having everything in list form makes me ridiculously happy! So, in honor of the year 2017, I’m sharing 17 things you can expect from the blog this year. I always like reading posts like this from my favorite blogs so I hope you find this interesting! I’d love to hear your comments and thoughts!

Follow these three tips to theme your days. This is a great time management strategy for those that don't want to plan exact tasks at specific times during their days. It's time to get organized!

This post contains affiliate links to products I use and love! For more information, see my disclosure here.

17 Blog Goals For 2017

1 | Increase interaction with readers and continue to build a community.

I really enjoy connecting with all of you! I’ve gotten to know so many fun and interesting people through this blog, and I hope to continue doing more of that this year. I appreciate the time you take to leave comments on blog posts and social media, and for emailing me feedback and questions. I would love to find a way to better connect readers to each other this year so that we can grow as a community and support one another. Not sure what that looks like yet, so we’ll see!

2 | Focus on small home projects that have a big impact.

If you saw my home goals post from last week, you noticed that I’m focusing on a lot of smaller projects this year as opposed to full room makeovers. We’ve lived in our house for two years now, and I’ve made my way through room makeovers in most of the rooms. This doesn’t mean I’ll ever be done doing bigger makeovers, but I know they are not always the most helpful to you. It’s fun to look at before and after pictures, but they don’t always leave you with solid tips and ideas for your own home. So I’m going to concentrate on sharing smaller, more specific projects with you this year – things that don’t seem as overwhelming to complete as an entire room makeover might.

3 | Continue connecting with you weekly through my Saturday newsletter.

Last January, I set a goal of starting a weekly newsletter. I was nervous to commit to weekly, but I decided to go for it and I’m proud to say I sent a newsletter out almost every single Saturday. I love chatting with you more casually in my newsletters, and it’s become a great way to connect with you and recap all that’s happened on the blog in the past week. I feel like I’m in a good newsletter groove and plan to continue that same schedule in 2017. If you aren’t subscribed to the newsletter, you can sign up right here.


4 | Help more people through my new book.

Now that Crush Your Week is published, I want to get it into as many hands as possible. Of course I’d love to make more sales, but I also really believe that it is a helpful tool and want to be sure more people know about it. So I’ll be looking for creative ways to get it in front of new people this year.

5 | Collaborate with more bloggers.

One part of blogging that has surprised me is how helpful and welcoming the blogging community is. I joined a small group of bloggers last year to form a mastermind group and they have become good friends. We share advice and answer questions, hold each other accountable and promote each other’s work. I’ve loved getting to know these ladies over the past year. I’ve also collaborated with other bloggers through blog hops, giveaways and guest posts and want to continue to connect with more bloggers this year. I think this is a huge benefit to you, because it introduces you to bloggers you may not have heard of before.

6 | Create a new free e-course.

I created the Organize Your Week e-course last year and it has been very popular! It takes some time for me to create an in-depth course like that, but I loved making it and it allows me to dive much deeper into a subject than I can in a single blog post. If you have an idea for a new course, let me know! I recently upgraded to a new email system (ConvertKit) that makes e-courses a breeze to set up, so I want to take advantage of that and give you some new ways to learn from me.

Love this summer home tour! Pretty basket of flowers and fruit from the farmers market.

7 | Share more of my favorite brands and products with you.

I really enjoy when my favorite bloggers introduce me to new products and brands that I might not have tried or heard about before. I’ve discovered some awesome products through other blogs, and it’s always nice when you can learn all about a product from a real person who’s tried it before. I partnered with several brands last year, and want to do even more of that this year. Now don’t worry, I have no plans to turn every blog post into a sales pitch. But I love working with brands and finding creative ways to showcase their products, and I hope to share more of my favorite products with you this year.

8 | Share more insight into my personal life and glimpses behind the scenes.

As a blogger, there’s always the question of how much to share. Some are very private about their personal lives while others overshare. I’d say I’m somewhere in the middle. I tend to share more personal updates in my Saturday newsletters, but I’d also like to have a place for that on the blog along with links to some of my favorite recent finds (think blog posts, products, books, podcasts, etc.) I read so many fabulous blog posts and discover so many cool things online but I don’t have a great place to share them all with you right now. Many bloggers share weekly or monthly updates like this, sometimes called coffee breaks or happy hours. I’m still working on the exact format and frequency (and a fun name!), but am excited to begin more of a casual blog series in 2017. Is this something you think you’d enjoy? I’ll share a couple soon and see how you like them!

9 | Create more video!

I tried out a couple videos of craft tutorials and room tours last year, and I also shared organizing tips on Facebook Live. I don’t consider video a strength of mine, but I realize I’ll only get better with practice. And with video becoming so popular in the online world, I know I need to create more of it to stay relevant as a content creator. So I’m challenging myself to create more project related videos this year while connecting with you on Facebook Live more often. What type of videos do you most enjoy from the bloggers you follow?

What a gorgeous nightstand painting project! I love the dark grey chalk paint finish with brushed nickle pull. Great One Room Challenge bedroom makeover.

10 | Level up my photography skills.

I have always enjoyed photography and like to think I have an eye for it. While I did take a photography class in college, there’s certainly a lot more to learn! In looking back at past blog posts, I am amazed at how much my photography improved this past year just through practice! I want to learn more about photography this year and also save up to upgrade some of my equipment. Photos are so important to a blog, so I want to make sure mine are the best they can be!

11 | Write another book or create another product.

Although it was a lot of work, I LOVED writing my book! It combines all of my skills in writing, teaching, photography, graphic design and marketing. Creating products like this is fun for me, it allows you to learn about a subject much more in-depth and it generates income for my blog without having to share as much sponsored content. Blogging gets expensive and costs continue to increase as the blog grows, so I need to bring in enough revenue to offset my expenses and earn a small profit so I can continue creating all of this content for you. Thank you for all of your support of my work!

12 | Continue learning.

Last spring, I enrolled in Elite Blog Academy. It was by far the biggest blogging expense I’ve had to date, but I’m so glad I did it! Before I enrolled, my blog was only make a few dollars here and there, so paying for a class in the hundreds of dollars was a total leap of faith. But I’m proud to say I earned enough last year to pay it off plus the Book Boss class I enrolled in and all of my other expenses. I may take another class of some sort this year, but I’m most hopeful I can afford to attend my first blog conference this fall. I just know how beneficial it would be to connect with other bloggers and brands in person! I don’t know which conference for sure, but I’ve priced a couple and have a goal amount to save up for!

I love learning about how people start their blogs! This girl started out not knowing anything about blogging. Time to start that blog I've been thinking about!

13 | Read more books and share my favorites.

Reading more books is one of my personal goals for 2017 and may seem a little odd on this list of blogging goals. But I come across recommendations for awesome books all the time and would love to share them with you. Of course, I’d have to read them before I can recommend them to others!  There are so many great ones on my list related to organization and productivity that I think we’ll all love. I’ll be doing more reading this year and plan to share takeaways from my favorites with you from time to time.

14 | Improve website experience, especially on mobile.

I’m not great at the tech side of things, but I continue to learn more and more as I go. I did a lot of work on my website last year and redesigned all of my branding, and I think the site is much more user-friendly than it used to be. I know there’s a lot more work that could be done to increase site speed and improve the mobile site, so I’ll be working on some of those behind-the-scenes things throughout the year.

15 | Don’t put unnecessary pressure on myself.

As a blogger, it’s super easy to fall into the comparison trap. There’s always someone bigger and better than you, so it sometimes feels like you’re never good enough. I want to continue doing my own thing while also cheering on all of my fellow blogger friends. I love seeing them succeed but know I need to be careful not to compare myself to them.

I also want to give myself some grace this year as far as my posting schedule goes. I’ve never stuck with a rigid blog post schedule and, after much thought, I’ve decided not to try. A lot of bloggers post on specific days of the week every single week, and while that’s awesome it’s just not my priority right now. I have generally tried to post every Tuesday and Thursday with Fridays sprinkled in and I will continue to aim for that this year, but I’m not going to beat myself up if life happens and I miss a post here or there. If you’re someone who comes to the blog directly to check for new posts, I’m sorry for being a bit unpredictable. With a full-time job and a life to live, sometimes I have to be okay with skipping a post here and there. If you want to know as soon as a new post goes up, you can sign up for RSS email updates. Or else make sure you’re getting my weekly newsletter, because I share links to all of the latest posts there.

Check out all of the organization projects on this blog!

16 | Don’t get burnt out.

Blogging is a ton of fun but also a lot of work! As my blog has grown, I’ve found myself devoting more and more time to it. I can honestly say I LOVE every minute, but I know it’s not healthy to be working on it every free minute I have. Blogging is often the first thing I do in the morning and the last thing I do before bed. I’ve started to get worn out from being in front of my computer all day long and am going to try putting some bounderies in place so blogging is contained to certain hours of the day or days of the week.

17 | Have fun!

This blog started out as a fun hobby and it still is! Like I said at the beginning of this post, I feel like my blog “grew up” this year. It started generating money and driving traffic by the thousands. I took an expensive class, started using a fancy shmancy email program and wrote an entire book. I treat this blog like a side business because it takes an extraordinary amount of my time and also generates a side income for our family. I hope to continue growing it this year while also making sure I don’t lose sight of the fun!

Check out all of the organization projects on this blog!

If you made it all the way to the bottom of this post, you’re the BEST! I hope you found it interesting to read about my blog goals for the year. I thought it would give you an idea of what’s on my mind for the blog this year and some insight into what goes on behind the scenes. I shared more about my blogging journey last fall if you are curious.

Have a delightful day!


This post contains affiliate links to products I use and love! For more information, see my disclosure here.

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About the author

Emily Counts is the founder of Small Stuff Counts, a home and organization blog she created in 2013. Her goal is to help moms make home life easier so they can create beautiful, organized, and thriving homes. She shares life at home as a mom juggling two young kids and being a working mom with a corporate job. The Iowa-based blogger lives in the suburbs of Des Moines, Iowa, with her husband, two children, and rescue dog. Emily has collaborated with brands including The Container Store, Cricut, Command Brand, Bissell, Sam's Club and Rubbermaid.

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